Responsible alcohol consumption
Alcohol & health
When consumed in moderation, beer and other alcoholic drinks in our portfolio can be part of a well-balanced lifestyle. We are proud brewers committed to promoting responsible consumption and reducing the harmful use of alcohol. We think it is important that consumers are well-informed about alcohol, our products and how they can be enjoyed responsibly. We make sure to emphasise this on our packaging, in our advertising and promotions and through our partnerships. We offer a wide range of drinks at varying Alcohol by Volume (ABV), including more and more no-alcohol and low-alcohol options.
Consuming alcohol is an individual choice. Personal risks and benefits should be considered before consumption. Some evidence has shown that there is a relationship between alcohol consumption and certain health issues. Alcohol affects different people in different ways. For some people also moderate alcohol consumption may increase certain health risks such as cardiovascular issues, diabetes and certain types of cancer. If you have further questions or concerns, please contact your Doctor.
Excessive consumption of alcohol can create dangerous long-term consequences such as physical dependence or addiction to alcohol, and should always be avoided. Some people should never drink. For example; people who are below the legal drinking age, pregnant, about to drive or operate machinery, or cannot control their drinking.
Many governments publish recommended drinking guidelines for consumers to reference. Public health authorities also provide a great source of information. To learn more about alcohol and health, we recommend visiting the following sources:
- World Health Organization (WHO)
- Knowledge Institute of Beer (KIB)
- National Institute on Alcohol Abuse and Alcoholism (NIAAA)
- NHS Choices
- International Alliance For Responsible Drinking (IARD)